The Puzzle
eCatalog Services is your technical guide to assist in solving the eCommerce puzzle. eCat provides effective, hands-on services to help you manage all of your online sales channels. We provide solutions for many of the large online sales platforms like Amazon.com, Sears.com, Buy.com and more. We offer a range of flexible service that can be customized to assist you in solving your riddle. The pieces to the solution include:
- SKU Optimization/'Searchability'
- Catalog Platform Publishing
- eMarketplace Pricing and Inventory Management
- Customer Feedback Management
- Listing Error Resolution
- And more..
Together our services reinforce each other to complete the eCommerce puzzle, helping you drive sales and improve your bottom line on the Internet.
Why eCat Is Known As The Premier eMarketplace Professional
We Do The Dirty Work That Others Won't
You have heard of Search Engine Optimization (SEO), what eCatalog Services provides eMarketplace Search Engine Optimization. Fields such as Search Terms and Bullet Points are not required pieces of information on many sales platforms; therefore more often than not other integrators leave those fields blank. eCatalog will create or gather the information for these and similar fields, providing many more key terms; unlike many of our competitors who require the merchant provide this data in order for those fields to contain any information. We will take the time and energy to provide well written Bullet Points and qualified Search Terms which can greatly increase your position in search engine results, giving your products maximum exposure. We make sure that each product has as many applicable search terms as allowed per field to exponentially increase that exposure.
Uniquely Transparent and Thorough
There are many different descriptions out there for what SKU optimization is, making it extremely difficult for merchants to pinpoint who can best aid them in their pursuit for eCommerce success! Lets discuss what SKU optimization is at eCatalog Services.
SKU Optimization is: The process of adding
- additional item attributes
- very specific search terms
- proper key word selection
- incorporating key information for better discoverability
- hand data manipulation
- and more...
Do not be fooled by other companies and their definition of SKU optimization. Some will tell you that its simply putting every one of your skus onto a particular marketplace; that is such a vague defition and allows for minimal work to be done. Others say it is the ability constantly monitor every competitor's listing to ensure your inventory and SKUs are maximizing your revenue opportunities. None of these descriptions are accurate portrayals of SKU optimization.
So in short be weary of companies that say they can offer you the full optmization service for next to nothing and in an extremely short time frame. All of this involves significant detail work and there is no software available capable of managing this very subjective process. We have an experienced, detailed oriented, development team capable of handling any sized catalogs.
Reliable & Personal
There is always someone at eCat that is ready and willing to handle your emergency. We are available by phone or email anytime, any day! And you will be in contact with a real person, not an answering service. Over time you will come to know each of the key individuals you work with at eCatalog by name. We consider your success a direct reflection of ours, and therefore treat your issues as our own.
Superior Knowledge
As the old saying goes "Knowledge Is Power!” and boy do we have a powerful team! The founding partner of our company Karl Wellman served as Business Development Director for Pulver Technologies, Inc, an Amazon integration company. During his tenure, he learned not only how and why Amazon works, but how it does things differently from other platforms -the good, the not so good, and the entirely different. Since the establishment of eCatalog Services, we've put together a team of extremely qualified individuals to round out our team! Each individual is placed in their area of expertise and is highly capable of handling whatever is sent their way!
True Personalized Service
eCatalog Services understands that all companies do not have the same aspirations; each has different needs and goals. We pride ourselves on our ability to cater to each one of those specific objectives. Our team of highly trained techs are capable of working on anything from product optimization with a hands on approach, to dealing with platform specific issues and everything in between. Our customer base is as diverse as our services portfolio, including hundreds of major companies across various industries, such as fashion, food, sports, home goods, toys and more!
A Message From Our Founder:
Together our services reinforce each other to complete the eCommerce puzzle, helping you drive sales and improve your bottom line.
The goals of merchants haven’t changed much over time, but the way retail business is conducted has. Major 3rd party marketplace platforms like Amazon.com , where we’ve been working for the last decade, along with Buy.com, Sears.com, Newegg.com, and others are not really all that different from one another. They’re all fishermen, fishing for customers. However, the technical nuances that make up these platforms are distinctly different and need to be paid attention to, if you’re going to use them to grow your business.
eCatalog Services has made a business out of detail and we have become students of the mass marketplace. For us and for you it begins with your data and encompasses every aspect of your retail operation from product conception to delivery and beyond.
We use a unique blend of extremely talented individuals and technology, where they can be the most effective for you. We do not try to pawn off our technology as your total solution, because in many instances in these marketplaces that simply isn’t the case. Additionally, we have business partners who themselves are experts. From supply chain fulfillment, IBM integration, and customer service, to product optimization and branding, we have the people and the systems to help you succeed at eCommerce and in particular on 3rdparty marketplaces at your disposal. As a merchant, you can never have too many good things going for you.
Large companies to small - we work with them all to help either find the answer to your particular riddle or focus on an issue that once resolved will bring you success. And please, don’t take our word for it; ask our clients. These merchants usually end up being a much better source for OUR credibility than a website ever could.
Founder and CEO
SearsLocalAd.com shows availability and pricing at nearby stores.Sears Holdings Corp. has launched SearsLocalAd.com, designed to give online consumers insight into what’s available and what’s on sale at their local Sears store. The tool includes sale information beyond what’s advertised in print circulars or on Sears.com. (More)May 8, 2012 |
The shift to more online shopping from stores impacts chain retailers big time. For the top executive of a major home improvements chain with nearly 1,800 stores in the U.S., Canada and Mexico, Lowe’s Cos. Inc. CEO Robert Niblock spends a lot of time talking about e-commerce these days. And with good reason.(More)May 8, 2012 |
Amazon will build two fulfillment centers in California according to real estate developers. Hillwood and Clarion Partners announce a joint venture to develop a 950,000 square-foot fulfillment center for Amazon in San Bernardino, and USAA Real Estate Company announced it would develop a one-million square-foot fulfillment center for Amazon in Patterson. (More) May 4, 2012 |
May 2nd, 2012 |
Amazon is raising the Referral Fee for Musical Instruments from 12% to 15%, effective May 30, 2012. It's explanation,... "To help us continue investing in the platform and creating value for sellers and customers." (More) May 1, 2012 |
Amazon Inc. generated $13.19 billion in sales worldwide during the first quarter, but the e-retailer’s income decreased more than 35% due to significantly higher spending on marketing, fulfillment, and technology and content, according to Amazon’s latest financial report, released today. (More) April 26, 2012 |
Rakuten, Japan's biggest ecommerce company and owner of ecommerce sites around the globe, said it will discontinue the online shopping mall in China that it had launched in partnership with Chinese firm Baidu. Rakuten will terminate Lekutian at the end of May, citing stiff competition and worse-than-expected performance. According to Rakuten, Baidu said it is still considering what to do following the decision.(More) April 24, 2012 |
The Amazon Baby shop features more than 25,000 products from more than 500 brands, Amazon says: Expectant parents can peruse the baby shop by product category. The shop’s categories are strollers, car seats, nursery, activities and gear, feeding, diapering, high chairs, bedding, toys, and health and safety. Consumers can also shop by the child’s life stage, such as newborns, infants and toddlers.(More)
April 23, 2012, 11:54 AM
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Wal-Mart Stores Inc.'s prowess among bricks-and-mortar retailers is legend. With $443.9 billion in global sales in fiscal 2012, Wal-Mart is the world's No. 1 retailer. It's a different story in e-commerce, but one president and CEO Mike T. Duke tells shareholders he hopes to rewrite. (More)
April 2012
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eBay revenue grew 29% in the first quarter year-over-year to $3.3 billion, and net income grew 20% to $570 million. (More) April 19, 2012 |
eBay places restrictions on what online sellers can charge customers for shipping & handling in certain categories. Because Royal Mail is increasing postage rates this month, eBay UK has increased the "P&P" (postage and packaging) maximum limits on its site. (more) April 18, 2012 |
Australia newspaper The Age reports Amazon is turning its eyes to the Asia-Pacific region, including Australia. (More)
April 18, 2012
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In 2009, eBay opened up its platform to developers so that sellers could access third-party applications without leaving eBay, hailing the opportunity as a way to leverage its ecosystem of developers.(More) April 12, 2012 |
Amazon.com has unified its European marketplaces, allowing sellers to create and manage product offers on any and all of Amazon's marketplaces in the UK, France, Germany, Italy and Spain. (More) April 10, 2012 |
Amazon.com has become America's most relevant retailer of any kind, according to the Brodeur Partners Retail Relevance Top 10 ranking. The study asked 2,000 shoppers to look at 21 of the nation's top retailers and select the "most" and "least" personally relevant retailer in four areas: practicality, values, sensory appeal and social appeal. (More) April 10, 2012 |
I used to say that every time I went to the post office, I learned something new. There were, and continue to be, so many nuances to packing and shipping that you have to be always on your guard. April 7, 2012 |
Most retailers have yet to dip a toe into merged-channel inventory, but Macy’s is already starting to tweak the model. (More) February 23rd, 2012 |
Amazon.com appears close to building a new company headquarters that befits the status of the world’s biggest online retailer. Amazon isn’t saying much publically yet, but the e-retailer has submitted paperwork to build a 3 million-square-foot corporate headquarters in the heart of downtown Seattle, its home town. (More)
February 17, 2012, 3:59 PM
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U.S. e-commerce sales totaled $194.3 billion in 2011, up 16.1% from $167.3 billion in 2010, according to an estimate released today by the U.S. Commerce Department. (More)
February 16, 2012, 10:14 AM
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Amazon Inc. said today it will open a fulfillment center in Middletown, DE. The warehouse will be the second fulfillment center for Amazon in the state. Amazon opened a facility in New Castle, DE, in 1997. (More)
February 14, 2012, 10:10 AM
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A product detail page can be an avenue to make an emotional connection with a consumer, explained two speakers today at the pre-conference workshop at the Internet Retailer Web Design & Usability 2012 in Orlando, FL. (More)
February 13, 2012, 1:33 PM
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