If you remember only one thing about selling on marketplaces, please remember this. . .
Content is comprised of two main categories data: verbiage and images. Both are equally important and scrimping on either one can be very costly to you in the long run. There are many ways for you to get your content data today, whether you create it yourself, hire someone to do it for you, get it from the manufacturer, or find a company that stockpiles product data – you’ve GOT to have it.
But, and this is a BIG BUT, content goes above and beyond what you and your buyers see on the product page. You’ve got to work within each marketplace’s search engine to drive buyers to your product page and each one uses different fields to feed their algorithms. We play to that so that your products are “found” and then, because of great product detail (titles, descriptions, bullets, etc.) you stand a great shot at making the sale.
All of this is leading up to the importance of your Product Feed. Many companies will create feeds for you, but as you have just read, there’s a lot to it. We provide you with Intelligent Mapping, eCatalog’s exclusive process to make certain your data is great – configured properly and parsed into all appropriate fields. And the coup de grace – upload the feeds and get your products published.
Note that there are two parts here: 1) upload the feeds and 2) get your products published. Uploading the feeds is the easy part, and the part that most all feed companies toot their horns about. But if you’ve ever tried to do this, you know that you’re going to get back a long and complicated error report.
You don’t want to take your time scanning page after page of those wonderful “help pages” and hours of watching videos to find out how to fix them. With eCatalog, you don’t have to. We fix those errors for you, and some of them are real doozies! The errors vary from simple things like putting in a plural term when it should be singular, to your data not matching another merchant’s data, to the wrong picture being published, to issues with the uploading process itself that only the marektplace gurus can take care of. We have a team that specializes in tracking down and fixing those errors.
Okay. Now your products are up and you’re done! Sit back and watch the sales pour in and start making money… right? WRONG! How are you going to keep track of and fulfill your orders? What are the marketplace requirements for that? You’ve got to provide exemplary customer service and manage your feedback. The fun is only just beginning.
Now you need to work on getting your brand recognized, manage your sales and promotions, determine required stocking levels and more! And just when you think you’ve got that all figured out, another merchant hijacks your listing, or your content gets all out of whack. You’ve got to update your data and your pricing, pull down certain products and get new ones up. It’s a never-ending cycle.
Yep, we do it all! And for a price that’s more affordable that you’d think.