So you want to sell on Walmart . . . Let’s get started
As you probably already know, being an ecommerce merchant is equally rewarding and exhausting. There is so much to keep track of and so many places to sell. Let’s take a look at what you need to do to sell on Walmart.
We’ll take it step by step . . .
Apply for a Walmart Seller Account
If you’re serious about selling on Walmart and we assume you are, you don’t want to make any mistakes. So we’ll guide you through the entire process and then make certain your application gets into the hands of the appropriate on-boarding person at Walmart. As a Walmart Partner we know what we’re doing. We’ll get your application to the right people.3.
Get your product data together
Gathering your product data can be tedious and time-consuming. If you already have it on a spreadsheet or online somewhere where we’re able to extract it, the job will be much easier. But you’re probably not going to have everything that’s needed for the next step, Mapping. Some of it we’ll be able to glean from data you provided and some we’ll need to get from you; things like UPCs, SKU numbers, titles and descriptions But don’t worry, our job is to make it as easy and seamless as possible.
Set up your Account
Once you’ve been accepted to sell on Walmart it’s time to roll up your sleeves and get to work. It’s exciting! You’re on your way to selling on Walmart. There is a lot to do, but first you need to set up your account and choose the date you anticipate launching your products for sale. We’ll guide you through this as you’re probably going to have a lot of questions.4.
Categorize and Map
Once we have all your Product Data, we need to categorize your products and determine which template each product goes on. There are 24 categories and over 75 sub-categories and it can be tricky choosing the right one. For example, garden furniture goes in Furniture, not Garden and Patio. Experience not only saves a lot of time, it helps stop mis-categorization. If your product is in the wrong category you’re going to have a tough time selling it.
Upload Your Data and Resolve Errors
Next, we upload the category templates and work to resolve any marketplace errors that arise. The template uploads are simple – Diagnosing the errors will drive you crazy. For example, we may get “We encountered an IO Exception when we attempted to access the image’s URL” or “cvc-enumeration-valid: Value.” Even if you know what either of those mean, hang onto your hat…, those errors are often a secondary error which means that the system didn’t provide the actual error so we have to figure out what the error is and then fix it.
Run through your Launch Checklist
After the products are uploaded and errors resolved we need to make certain everything on the launch checklist is complete. There are only 4 items on your Walmart launch checklist so it looks really simple… if only it was that easy. Take a quick look at what’s involved just to complete your Seller Profile. We are here to guide you through and help where we can.
Place Test Orders
We will need to publish 1 – 2 of your products for a test purchase. Walmart requires this. They will be live so there are a couple of things to check first. Neither they or you want there to be a problem when someone wants to buy one of your products. After choosing the products to test, inventory and pricing will need to be updated according to recommendations for the test.
Go live and start selling
Once your orders testing is completed and everything went well, we can publish all of your product listings. This is where the great data and proper categorization pays off. You want your listings not only to be found, but to be attractive so buyers will be drawn to them. Now… GO LIVE! This is it – the culmination of all the work we’ve done with the information you’ve given us.
Ongoing support . . . you’re going to need it
Just like in a brick-and-mortar store, you’ve got daily maintenance and problem solving. You’re going to need someone to lean on. You’re going to have questions, issues and problems and you’re going to want help. You’re also going to want to source and add more products, maybe even expand onto other marketplaces. Keep everything running smoothly.